GAINESVILLE, VIRGINIA, November 13, 2024 - NORA, An Association of Responsible Recyclers announces it is rebranding as ENFINITE: The Industrial Liquid Recyclers Association. The announcement is being made on November 13, 2024 during the opening of it annual conference and trade show in Coronado, California.
Forty years ago, NORA was founded by four companies as the National Oil Recyclers Association. Following several mergers and member diversification into wastewater, antifreeze, filters, solvents and more, the association was renamed NORA, An Association of Responsible Recyclers in 2001.
Over the last 23 years, the 300 members of the association have continued to diversify into collecting and recycling a wide variety of industrial liquids as well as a providing a wide array of industrial and environmental services.
The association has just released a rebrand video that can be viewed here.
“From the oil in your engine to the metalworking fluids for manufacturing and everything in between, industrial liquids across industries get the job done,” stated ENFINITE Executive Director Scott D. Parker. “But what happens to those to the billions of gallons of industrial liquids that no longer serve their purpose? That’s where our members come in to recycle and reuse industrial liquid waste. When left untreated, liquids can seep into the ground wreaking havoc on our planet and wasting valuable products.”
Each year ENFINITE members, collect and recycle billions of gallons of industrial liquids such as oil, fuels, wastewater, glycol, solvents and so much more that no longer serve their purpose. Members transform those products into usable products giving them new life and creating a circular economy.
“As our industry continues to evolve, it is important that the association evolves as well so that it reflects the important work our members provide to protect the environment,” stated Parker. “We are excited to share our new brand with members and industry as we prepare to serve members for the next 40 years no matter what the future holds.”
In keeping with its legacy, ENFINITE will continue to connect, educate and protect the industrial liquid recycling industry, and adjacent services.
ENFINITE will be launching a new website soon.
For more information:
Scott D. Parker, Executive Director
ENFINITE: The Industrial Liquid Recyclers Association
703-753-4277
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